10 years ago a businesses direct influence on a customer lasted from 9 am-5 pm. Eight hours a day was all the time an organization had to create and strengthen relationships with both new and existing customers. How the game has changed. With the creation of social platforms such as Facebook, Twitter, Stumbleupon, and Digg has come a literally unprecedented opportunity to connect 24 hours a day to other human beings. Applications such as Hootsuite and Tweetdeck allow businesses as well as self employed persons to put their content out there for their customers to see long after the five o’clock bell has wrung. We’re beginning to see organizations hiring social media managers in different time zones allowing them to work remotely in order to maintain dialogue with their customers after hours. Your competitors influence after 5, do you?